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How Trademark Registration Works

Safeguard Your Brand, One Step at a Time
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Submit Your Request

Kickstart your trademark application with confidence by submitting your request through our easy-to-use online portal. Just enter your brand name or logo, enter the goods or services it represents, and we’ll take it from there. Our goal is to make trademark registration hassle-free for you.

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Evaluation Of Request
And Search

One of our experienced attorneys then conducts a search of your proposed trademark, examining the records at the US Patent & Trademark Office for possible conflicts. This process is key to identifying risks and increasing your mark’s likelihood of approval.

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Application Filing

At this point, your trademark application is ready for filing! We will either forward the application to you for filing yourself, or we can enroll and handle all the formalities for you. This includes preparing the paperwork, filing the application, payment of filing fees, and serving as counsel of record throughout the application process.

Why Should I Register
My Trademark?

Your brand is the soul of your business — it’s how customers recognize you and your products or services. But how can a business succeed if it doesn’t even hold the rights to its own name? Without trademark registration, there’s nothing stopping competitors from exploiting your brand, leading to customer confusion and damage to your reputation. Registering your trademark secures exclusive nationwide rights to your mark, empowering your business to grow and expand confidently.

Nationwide protection through trademark registration is not just a legal formality; it’s a strategic asset. This means you can safely expand your business anywhere in the country, knowing your brand is protected.

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Trademark Registration

Trademark Clearance Search

Trademark Office Actions / Refusals

Hundreds of Customers
Trust Our Company

Over 95% Success Rate

Decades of Experience

Filings Within
48 Hours After Approval

1,000+ Trademarks Filed

Trademark Packages

$199/ Flat Fee

Essential Package
  • Licensed Attorney Representation at USPTO
  • Attorney-Prepared Application Submitted to You to File Yourself
  • Direct-Hit Screening Search
  • Easy E-Sign Application Process

$950/ Flat Fee (+Govt Fees)

Deluxe Package (Recommended)
  • Licensed Attorney Representation at USPTO
  • Attorney Conducted Comprehensive Search of Federal Trademark Database
  • Consultation with Trademark Attorney
  • Class & Description Recommendation
  • Application Preparation & Filing
  • Easy E-Sign Application Process
  • Attorney Response to Non-Substantive Office Actions, Such as Improper Specimens, Modifications to the Application, and Disclaimers
  • Post-Registration Trademark Monitoring of Citations of Your Mark in 3rd Party Applications

$1,750/ Flat Fee (+Govt Fees)

Comprehensive Package
  • Licensed Attorney Representation at USPTO
  • Attorney Conducted Comprehensive Search of Federal Trademark Database
  • Attorney Conducted Comprehensive Search of State Trademark Databases
  • Consultation with Trademark Attorney
  • Class & Description Recommendation
  • Application Preparation & Filing
  • Easy E-Sign Application Process
  • Attorney Response to All Office Actions
  • Post-Registration Trademark Monitoring of Citations of Your Mark in 3rd Party Applications
  • Trademark Monitoring of New Federal Trademark Applications for Similar Trademarks

Protect Your
Brand Today.

Frequently Asked Questions (FAQs)

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  • What is a trademark?

    A trademark is any sign, symbol, word, phrase, logo, design, or combination of these that identifies and distinguishes the source of goods or services of one party from those of others. Trademarks are a critical component of intellectual property as they help consumers identify the source of a product or service, ensuring trust and consistency. They grant the owner the exclusive right to use the mark in commerce, preventing others from using similar signs that could cause confusion among consumers.

  • Why should I register my trademark?

    Registering your trademark with the United States Patent and Trademark Office (USPTO) secures legal rights to your trademark and grants you exclusive nationwide use of the mark for the goods and services listed in the registration. It acts as a public notice of your ownership, significantly enhances your ability to enforce your rights against others who may attempt to use similar marks, and allows for filing infringement lawsuits in federal court. Registration can also help prevent the importation of counterfeit goods and facilitates the expansion of your business abroad. Only registered trademarks can use the ® registered trademark symbol.

  • How do I register a trademark?

    To register a trademark, you must file an application with the United States Patent and Trademark Office (USPTO), providing details about the mark and the goods or services it will be used with. This includes selecting the appropriate class out of 45 possible classes, providing a suitable specimen showing how the mark is used in commerce, and paying the required fees. The USPTO then reviews your application to ensure it meets all legal requirements, including distinctiveness and potential confusion with existing marks. The process requires careful preparation and follow-up on any Office Actions refusals or objections.

  • What is the difference between TM, SM, and ® symbols?

    The TM (for “trademark”) and SM (for “service mark”) symbols can be used to signify that you are attempting to claim rights to a mark for goods or services, respectively, before registration with the USPTO. The ® symbol, however, signifies that your mark is officially registered with the United States Patent and Trademark Office (USPTO), affirming your ownership and exclusive usage rights. The ® symbol indicates that a mark is federally registered and provides legal notice of your ownership and exclusive rights to use the mark. Using the ® symbol with an unregistered mark is unlawful and can undermine the validity of your trademark application.

  • Can any name or logo be trademarked?

    While many names and logos can be trademarked, there are specific criteria they must meet to qualify for protection. The mark must be distinctive, not merely descriptive or generic, and must not be likely to cause confusion with existing trademarks. Marks that are purely descriptive can sometimes achieve trademark status through secondary meaning if they acquire distinctiveness in consumers’ minds over time. The United States Patent and Trademark Office (USPTO) evaluates each application on these bases to determine eligibility for registration.

harrigan ip

Your Trusted Trademark Lawyer

At Harrigan IP, we specialize in providing unparalleled trademark law services, delivering expert protection for a diverse clientele from small local businesses and individual entrepreneurs to large multinational corporations and Fortune 500 corporations. Our commitment is evident in every trademark application and dispute we handle, driven by the belief that every brand deserves ironclad protection. Brad Harrigan, our firm’s founder, leverages over two decades of experience to lead a team committed to excellence and service.

With Harrigan IP, you’re not just hiring a law firm; you’re gaining a partner committed to the protection and growth of your brand. Serving clients across all 50 states, we’re ready to empower your business with comprehensive trademark solutions. Experience the peace of mind that comes from knowing your trademark is secured by trademark lawyers who prioritize your business’s growth and legal security.

Portrait of Brad Harrigan, Founder of Harrigan IP
Portrait of Brad Harrigan, Founder of Harrigan IP

Ready. Get set.
Get Yourself Trademarked

Contct Us

Contact Us Today

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