When small businesses apply to register a trademark, most assume there’s only one destination: a federal trademark registration. But in reality, there are two possible registers maintained by the United States Patent and Trademark Office (USPTO): the Principal Register and the Supplemental Register. Understanding the differences between these two registers—and how they impact your rights—is essential when protecting your brand.
In this article, we’ll explain the Principal vs. Supplemental Register distinction in plain terms, highlight real-world strategies for leveraging each option, and help you choose the best path for long-term brand protection.
The Principal Register is the USPTO’s main registry for trademarks. To qualify, a trademark must be inherently distinctive (like coined or arbitrary terms), or it must have acquired secondary meaning through long-standing commercial use.
Learn more about registering a trademark on the Principal Register here.
Not all marks qualify for the Principal Register—especially in the early stages of brand development. If your trademark is considered merely descriptive, geographically descriptive, or primarily a surname, the USPTO will likely refuse it for the Principal Register. But that doesn’t mean you’re out of options. Enter: the Supplemental Register.
If your mark was initially refused for being merely descriptive, you can often amend your application to the Supplemental Register instead of starting over. The USPTO offers a formal process for doing this, which you can review in their official amendment guide. This option allows you to maintain momentum and secure a foothold for future brand growth.
The Supplemental Register gives businesses with descriptive or borderline marks a way to get their foot in the door while they build distinctiveness over time.
To qualify for the Supplemental Register, a mark must already be in use in commerce with the goods or services listed in the application—intent-to-use applications are not permitted. Additionally, the mark must be capable of acquiring distinctiveness over time, even if it doesn’t meet that bar today. This means that while the mark may be too descriptive or generic for the Principal Register now, it shows potential to grow into a protectable brand through consistent commercial use and consumer exposure.
Attorney Insight: The Supplemental Register doesn’t carry the same legal weight—but it still serves as a useful tool. Think of it as a placeholder while you grow your brand. It gives you visibility, limited blocking rights, and a foundation to build on.
More details are available on our FAQ page.
Feature | Principal Register | Supplemental Register |
---|---|---|
Distinctiveness Required | Yes | No |
Presumption of Validity | Yes | No |
Nationwide Rights | Yes | No |
Incontestability | Yes (after 5 years) | No |
Blocking Similar Registrations | Yes | Yes (weaker basis) |
Public Notice | Yes | Yes |
Use of ® Symbol | Yes | Yes |
Federal Court Jurisdiction | Yes | Yes |
Customs Protection | Yes | No |
International Registration Basis | Yes | Yes |
Cancellation Risk | No (limited after 5 years) | Yes (any time) |
Yes—and many marks do. Once your brand gains distinctiveness in the marketplace, you can file a new application to register the mark on the Principal Register under Section 2(f). You’ll need to provide persuasive evidence such as:
Until then, keep your Supplemental registration active by filing a Section 8 Declaration between years five and six.
In trademark litigation, a registration on the Principal Register can be a game-changer. It provides a legal presumption of ownership, validity, and exclusive rights—making your case easier to prove and more intimidating to challengers. In contrast, if your mark is only on the Supplemental Register, you must affirmatively prove those rights from scratch. That means more evidence, more attorney time, and potentially more risk.
Imagine a bakery named “Healthy Cravings.” Because the name describes a feature of the product, the USPTO considers it merely descriptive and refuses Principal Register registration. But rather than abandon the application, the owner pivots: she amends to the Supplemental Register. Over time, her bakery gains a loyal following. After five years of consistent use and branding, she reapplies—this time submitting customer testimonials, media mentions, and financial data. The USPTO agrees: the mark has acquired distinctiveness and now belongs on the Principal Register.
Not sure where your mark stands? Start with a trademark clearance search.
Need help navigating the USPTO or choosing the right register for your trademark? We work with clients across the country to secure strong, enforceable trademark rights—whether you’re just starting out or ready to elevate your brand to the next level.
Schedule a consultation today and explore our flat-fee options or, if you’re ready to begin the registration process now, you can get started here.
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